PRODUCTS

Know Your Tourist Personas

Do you want to know who you should be targeting, what they want and how to reach them?

By 2030, Africa's affluent middle and upper class (of more than 582 million and 116 million, respectively) will be spending more than $260 billion on hospitality and recreation. Which will make it one of the most valuable tourism source markets globally.

Without doubt the Future of Tourism is Africans. So if you want to make sure that you are in the best position to capture this market you need Know Your Tourist (KYT) Personas.

 

KYT Personas unlocks the DNA of this valuable market for you so that you can easily identify who you should be targeting in which country, what they want, and how to reach them.

 

We reveal their values, attitudes, likes, desires, and behaviours. What motivates, inspires, influences and excites them, so that you can easily enthral them and convert them into being customers.

KYT PERSONAS

100

DIAMONDS
(High Net Worth)

KYT PERSONAS

200

ESTABLISHED
(Upper Class)

KYT PERSONAS

300

PROSPERING
(Upper-Middle Class)

KYT PERSONAS

400

ASPIRATIONAL
(Middle Class)

KYT PERSONAS

500

MOVING UP
(Lower Middle Class)

Do you want to find out more about KYT Personas?

Do you want to know how you can use them to expand your market and grow your business?

Request a brochure now!